/* ===========================================================
   Matchbook — shared styles v2
   =========================================================== */

@import url('https://fonts.googleapis.com/css2?family=Big+Shoulders+Display:wght@600;700;800;900&family=Inter:wght@400;500;600&family=IBM+Plex+Mono:wght@500&display=swap');

:root {
  --ink: #121417;
  --paper: #EEEFEA;
  --paper-dim: #E2E3DD;
  --slate: #3E434B;
  --slate-soft: #6B7078;
  --signal: #D42C22;
  --signal-dim: #B8241C;
  --white: #FFFFFF;

  --font-display: 'Big Shoulders Display', sans-serif;
  --font-body: 'Inter', -apple-system, BlinkMacSystemFont, sans-serif;
  --font-mono: 'IBM Plex Mono', monospace;

  --max: 1220px;
  --gutter: clamp(20px, 5vw, 64px);
}

* { box-sizing: border-box; }
html { scroll-behavior: smooth; }

body {
  margin: 0;
  background: var(--paper);
  color: var(--ink);
  font-family: var(--font-body);
  font-size: 17px;
  line-height: 1.55;
  -webkit-font-smoothing: antialiased;
}

img { max-width: 100%; display: block; }
a { color: inherit; text-decoration: none; }

a.text-link {
  border-bottom: 1px solid currentColor;
  padding-bottom: 1px;
}
a.text-link:hover { color: var(--signal); border-color: var(--signal); }

:focus-visible {
  outline: 2px solid var(--signal);
  outline-offset: 3px;
}

h1, h2, h3 {
  font-family: var(--font-display);
  font-weight: 700;
  text-transform: uppercase;
  letter-spacing: 0.01em;
  line-height: 0.95;
  margin: 0;
}

.wrap {
  max-width: var(--max);
  margin: 0 auto;
  padding: 0 var(--gutter);
}

.eyebrow {
  font-family: var(--font-mono);
  font-size: 12px;
  letter-spacing: 0.14em;
  text-transform: uppercase;
  color: var(--slate-soft);
}
.eyebrow::before { content: "[ "; }
.eyebrow::after { content: " ]"; }
.eyebrow.on-ink { color: rgba(238,239,234,0.55); }

/* ---------- header ---------- */

.site-header {
  background: var(--ink);
  color: var(--paper);
  position: sticky;
  top: 0;
  z-index: 20;
  border-bottom: 1px solid rgba(238,239,234,0.1);
}
.site-header .wrap {
  display: flex;
  align-items: center;
  justify-content: space-between;
  height: 72px;
}
.brand {
  display: flex;
  align-items: center;
  gap: 10px;
  font-family: var(--font-display);
  font-size: 18px;
  letter-spacing: 0.03em;
  text-transform: uppercase;
  color: var(--white);
}
.mark {
  width: 26px;
  height: 34px;
  flex: none;
  color: var(--white);
}

.nav-links {
  display: flex;
  gap: clamp(18px, 3vw, 38px);
  list-style: none;
  margin: 0;
  padding: 0;
  font-size: 15px;
}
.nav-links a { position: relative; padding: 4px 0; display: inline-block; }
.nav-links a[aria-current="page"] { color: var(--white); }
.nav-links a[aria-current="page"]::after {
  content: "";
  position: absolute;
  left: 0; right: 0; bottom: -2px;
  height: 2px;
  background: var(--signal);
}
.nav-links a:not([aria-current="page"]) { color: rgba(238,239,234,0.7); }
.nav-links a:hover { color: var(--white); }

/* ---------- buttons ---------- */

.btn {
  display: inline-flex;
  align-items: center;
  gap: 8px;
  font-family: var(--font-mono);
  font-size: 13px;
  letter-spacing: 0.08em;
  text-transform: uppercase;
  padding: 13px 22px;
  border: 1px solid currentColor;
  transition: background 0.15s ease, color 0.15s ease, border-color .15s ease;
}
.btn-solid { background: var(--signal); border-color: var(--signal); color: var(--white); }
.btn-solid:hover { background: var(--signal-dim); border-color: var(--signal-dim); }
.btn-outline-light { color: var(--paper); }
.btn-outline-light:hover { background: var(--paper); color: var(--ink); }
.btn-outline-dark { color: var(--ink); }
.btn-outline-dark:hover { background: var(--ink); color: var(--paper); }

/* ---------- ink texture ---------- */

.tex-ink {
  background:
    radial-gradient(circle at 15% 10%, rgba(212,44,34,0.10), transparent 45%),
    radial-gradient(circle at 85% 90%, rgba(238,239,234,0.05), transparent 40%),
    var(--ink);
}

/* ---------- media placeholder frames ---------- */

.media-frame {
  position: relative;
  overflow: hidden;
  display: flex;
  align-items: flex-end;
  background:
    repeating-linear-gradient(135deg, rgba(238,239,234,0.05) 0px, rgba(238,239,234,0.05) 2px, transparent 2px, transparent 14px),
    linear-gradient(160deg, #2b2f35, #17191c);
  border: 1px solid rgba(238,239,234,0.12);
}
.media-frame.on-paper {
  background:
    repeating-linear-gradient(135deg, rgba(18,20,23,0.05) 0px, rgba(18,20,23,0.05) 2px, transparent 2px, transparent 14px),
    linear-gradient(160deg, #dcdcd4, #cfd0c8);
  border: 1px solid rgba(18,20,23,0.12);
}
.media-frame .mf-label {
  font-family: var(--font-mono);
  font-size: 11px;
  letter-spacing: 0.06em;
  text-transform: uppercase;
  color: rgba(238,239,234,0.55);
  padding: 10px 12px;
  line-height: 1.4;
}
.media-frame.on-paper .mf-label { color: rgba(18,20,23,0.5); }
.media-frame img,
.media-frame video {
  position: absolute;
  inset: 0;
  width: 100%;
  height: 100%;
  object-fit: cover;
  object-position: center;
}
.media-frame img.focus-left,
.media-frame video.focus-left { object-position: left center; }
.media-frame img.focus-right,
.media-frame video.focus-right { object-position: right center; }
.media-frame img.focus-top,
.media-frame video.focus-top { object-position: center 37%; }
.media-frame.signal-ring { border: 2px solid var(--signal); }

.ar-916 { aspect-ratio: 9 / 16; }
.ar-11 { aspect-ratio: 1 / 1; }
.ar-45 { aspect-ratio: 4 / 5; }
.ar-169 { aspect-ratio: 16 / 9; }
.ar-43 { aspect-ratio: 4 / 3; }

/* ---------- marquee ---------- */

.marquee {
  overflow: hidden;
  width: 100%;
  mask-image: linear-gradient(90deg, transparent, black 6%, black 94%, transparent);
}
.marquee-track {
  display: flex;
  gap: 14px;
  width: max-content;
  animation: marquee 34s linear infinite;
}
.marquee-track .media-frame { width: 190px; flex: none; }
@keyframes marquee {
  from { transform: translateX(0); }
  to { transform: translateX(-50%); }
}
@media (prefers-reduced-motion: reduce) {
  .marquee-track { animation: none; }
}

/* ---------- hero ---------- */

.hero {
  color: var(--paper);
  padding: 60px 0 0;
}
.hero .hero-copy { padding-bottom: 44px; max-width: 62ch; }
.hero h1 {
  font-size: clamp(42px, 6.4vw, 74px);
  color: var(--white);
  margin-top: 14px;
}
.hero .lede {
  font-size: 19px;
  color: rgba(238,239,234,0.78);
  max-width: 50ch;
  margin-top: 20px;
}
.actions { display: flex; gap: 14px; flex-wrap: wrap; }
.hero .actions { margin-top: 32px; }
.actions-tight { margin-top: 24px; }
.hero .marquee { padding-bottom: 40px; }

.page-hero {
  color: var(--paper);
  padding: 56px 0 44px;
}
.page-hero h1 {
  font-size: clamp(38px, 5.5vw, 60px);
  color: var(--white);
  margin-top: 14px;
}
.page-hero .lede {
  font-size: 18px;
  color: rgba(238,239,234,0.78);
  max-width: 62ch;
  margin-top: 18px;
}

/* ---------- sections ---------- */

.section { padding: 76px 0; }
.section-tight { padding: 48px 0; }
.band-ink { color: var(--paper); }
.band-paper-dim { background: var(--paper-dim); }
.band-white { background: var(--white); }

.experience-callout {
  border-top: 3px solid var(--signal);
  background: var(--white);
  padding: 32px 36px;
  max-width: 640px;
}
.experience-callout p {
  font-size: clamp(16px, 1.6vw, 18px);
  line-height: 1.6;
  color: var(--slate);
}

.logo-wall {
  display: grid;
  grid-template-columns: repeat(5, 1fr);
  align-items: center;
  justify-items: center;
  gap: 40px;
  padding: 0;
  margin: 40px 0 0;
  list-style: none;
}
.logo-wall li {
  display: flex;
  align-items: center;
}
.logo-wall img {
  height: 52px;
  width: auto;
  max-width: 170px;
  object-fit: contain;
  filter: grayscale(100%);
  opacity: 0.7;
}
.logo-wall img.logo-lg { height: 76px; max-width: 200px; }
.logo-wall img.logo-md-xl { height: 68px; max-width: 180px; }
.logo-wall img.logo-xl { height: 108px; max-width: 240px; }
.logo-wall img.logo-xxl { height: 132px; max-width: 260px; }
.logo-wall img.logo-sm { height: 40px; max-width: 150px; }

@media (max-width: 700px) {
  .logo-wall { grid-template-columns: repeat(3, 1fr); }
}
@media (max-width: 480px) {
  .logo-wall { grid-template-columns: repeat(2, 1fr); }
}

.section-head { max-width: 62ch; margin-bottom: 40px; }
.section-head h2 { font-size: clamp(28px, 4vw, 40px); margin-top: 12px; }
.section-head p { margin-top: 14px; color: var(--slate); font-size: 17px; }

/* ---------- service items (with media) ---------- */

.service-list { border-top: 1px solid rgba(18,20,23,0.14); }
.service-item {
  padding: 36px 0;
  border-bottom: 1px solid rgba(18,20,23,0.14);
  display: grid;
  grid-template-columns: 180px 200px 1fr;
  gap: 28px;
  align-items: start;
}
.service-item .media-frame { width: 100%; }
.service-item h3 { font-size: 26px; text-transform: none; }
.service-item .service-desc { color: var(--slate); max-width: 56ch; }
.service-item .service-desc a { margin-top: 10px; display: inline-block; }

/* ---------- service detail blocks (services page) ---------- */

.service-nav {
  display: flex;
  gap: 10px;
  flex-wrap: wrap;
  margin-top: 28px;
}
.service-nav a {
  font-family: var(--font-mono);
  font-size: 12px;
  letter-spacing: 0.06em;
  text-transform: uppercase;
  padding: 9px 16px;
  border: 1px solid rgba(238,239,234,0.35);
  color: rgba(238,239,234,0.8);
}
.service-nav a:hover { border-color: var(--signal); color: var(--white); }

.service-detail {
  border-top: 1px solid rgba(18,20,23,0.14);
  padding: 64px 0;
}
.service-detail:last-of-type { border-bottom: 1px solid rgba(18,20,23,0.14); }

.service-detail-head { max-width: 70ch; }
.service-detail-head h2 { font-size: clamp(34px, 4.4vw, 52px); text-transform: none; margin-top: 10px; }
.service-tagline {
  font-family: var(--font-display);
  font-size: clamp(19px, 2vw, 24px);
  font-weight: 600;
  text-transform: none;
  color: var(--slate);
  margin-top: 10px;
}

.service-detail-body { max-width: 68ch; color: var(--slate); font-size: 17px; margin-top: 24px; }
.service-detail-body p + p { margin-top: 14px; }

.service-media-row {
  display: grid;
  grid-template-columns: repeat(3, 1fr);
  gap: 16px;
  margin: 40px 0;
}
.service-media-row .media-frame { width: 100%; }

.service-sub { margin-top: 48px; max-width: 68ch; }
.service-sub.wide { max-width: none; }
.service-sub .eyebrow { display: block; margin-bottom: 20px; }

.capability-grid {
  display: grid;
  grid-template-columns: 1fr 1fr;
  gap: 28px 44px;
}
.capability h4 { font-family: var(--font-display); font-size: 19px; font-weight: 700; text-transform: none; margin-bottom: 6px; }
.capability p { color: var(--slate); font-size: 15.5px; }

.service-callout {
  margin-top: 48px;
  padding: 28px 0 28px 24px;
  border-left: 3px solid var(--signal);
  max-width: 68ch;
}
.service-callout .eyebrow { display: block; margin-bottom: 14px; }
.service-callout p { color: var(--slate); font-size: 17px; }
.service-callout p + p { margin-top: 14px; }

.engagement-list {
  display: flex;
  flex-wrap: wrap;
  gap: 10px;
  padding: 0;
  margin: 0;
  list-style: none;
}
.engagement-list li {
  font-family: var(--font-mono);
  font-size: 13px;
  letter-spacing: 0.02em;
  padding: 9px 14px;
  border: 1px solid rgba(18,20,23,0.18);
  color: var(--slate);
}

/* ---------- big statement ---------- */

.statement {
  padding: 90px 0;
  text-align: center;
}
.statement .eyebrow { display: block; margin-bottom: 18px; }
.statement h2 {
  font-size: clamp(34px, 7vw, 88px);
  line-height: 0.98;
  max-width: 20ch;
  margin: 0 auto;
}
.accent { color: var(--signal); }

/* ---------- credibility band ---------- */

.credibility {
  padding: 48px 0;
  border-top: 4px solid var(--signal);
  display: grid;
  grid-template-columns: 200px 1fr;
  gap: 24px;
  align-items: start;
}
.credibility p { font-size: 17px; color: rgba(238,239,234,0.85); max-width: 70ch; }
.credibility p + p { margin-top: 14px; }
.credibility strong { color: var(--white); }
.credibility-copy { max-width: 70ch; }

.founder-grid {
  display: grid;
  grid-template-columns: 1fr 1fr;
  gap: 20px;
  width: 100%;
  margin-top: 32px;
}
.founder-grid a { display: block; }
.founder-grid .media-frame { width: 100%; }
.founder-grid .founder-name {
  font-family: var(--font-display);
  font-size: 18px;
  text-transform: uppercase;
  color: var(--white);
  margin-top: 12px;
  display: block;
  transition: color 0.15s ease;
}
.founder-grid .founder-role {
  font-family: var(--font-mono);
  font-size: 11px;
  letter-spacing: 0.07em;
  text-transform: uppercase;
  color: rgba(238,239,234,0.55);
  margin-top: 4px;
  display: block;
}
.founder-grid a:hover .founder-name { color: var(--signal); }

/* ---------- honest note ---------- */

.note { border-left: 3px solid var(--signal); padding-left: 24px; max-width: 68ch; }
.note p { color: var(--slate); font-size: 17px; }
.note p + p { margin-top: 14px; }

/* ---------- work case cards ---------- */

.work-group + .work-group { margin-top: 60px; }
.work-group-head {
  display: flex;
  align-items: baseline;
  justify-content: space-between;
  gap: 16px;
  margin-bottom: 24px;
  flex-wrap: wrap;
}
.work-group-head h2 { font-size: clamp(24px, 3vw, 32px); text-transform: none; }

.case-grid {
  display: grid;
  grid-template-columns: repeat(3, 1fr);
  gap: 22px;
}
.case-card {
  background: var(--white);
  border: 1px solid rgba(18,20,23,0.12);
  display: flex;
  flex-direction: column;
}
.case-card .media-frame { border: none; border-bottom: 1px solid rgba(18,20,23,0.12); }
.case-card-body { padding: 20px 22px 24px; }
.case-card .cc-name {
  font-family: var(--font-display);
  font-size: 23px;
  text-transform: none;
  font-weight: 700;
}
.case-card .cc-note { color: var(--slate-soft); font-size: 14px; margin-top: 8px; }

.case-card.cc-open {
  border-style: dashed;
}
.case-card.cc-open .media-frame {
  border-bottom: 1px dashed rgba(18,20,23,0.18);
  align-items: center;
  justify-content: center;
}
.case-card.cc-open .cc-name { color: var(--slate-soft); font-size: 16px; font-family: var(--font-mono); text-transform: uppercase; letter-spacing: 0.06em; font-weight: 500; }

/* ---------- roles / about ---------- */

.roles { display: grid; grid-template-columns: 1fr 1fr; gap: clamp(24px, 5vw, 56px); }
.role-card h3 { font-size: 22px; text-transform: none; }
.role-card .role-title {
  font-family: var(--font-mono);
  font-size: 12px;
  letter-spacing: 0.1em;
  text-transform: uppercase;
  color: var(--signal);
  display: block;
  margin-bottom: 8px;
}
.role-card ul { margin: 16px 0 0; padding-left: 18px; color: var(--slate); }
.role-card li { padding: 4px 0; }

.diff-list { display: grid; grid-template-columns: 1fr 1fr; gap: 12px 40px; margin: 0; padding: 0; list-style: none; }
.diff-list li { padding: 14px 0; border-top: 1px solid rgba(18,20,23,0.12); font-size: 16px; }

.bio {
  display: grid;
  grid-template-columns: 170px 1fr;
  gap: 28px;
  padding: 40px 0;
  border-top: 1px solid rgba(18,20,23,0.14);
}
.bio:last-child { border-bottom: 1px solid rgba(18,20,23,0.14); }
.bio .media-frame { width: 100%; }
.bio h3 { font-size: 26px; text-transform: none; }
.bio .bio-title {
  font-family: var(--font-mono);
  font-size: 12px;
  letter-spacing: 0.08em;
  text-transform: uppercase;
  color: var(--slate-soft);
  margin-top: 6px;
  display: block;
}
.bio-body {
  border-top: 2px solid var(--signal);
  margin-top: 16px;
  padding-top: 16px;
}
.bio-body p { color: var(--slate); }
.bio-body p + p { margin-top: 12px; }

/* ---------- contact ---------- */

.contact-grid { display: grid; grid-template-columns: 1fr 1fr; gap: clamp(24px, 5vw, 64px); }
.contact-block { margin-bottom: 28px; }
.contact-block .eyebrow { margin-bottom: 8px; display: block; }
.contact-block a, .contact-block p { font-size: 18px; }
.placeholder-note { font-family: var(--font-mono); font-size: 12px; color: var(--slate-soft); margin-top: 4px; display: block; }

/* ---------- footer ---------- */

.site-footer { background: var(--ink); color: rgba(238,239,234,0.7); padding: 48px 0 32px; }
.footer-top {
  display: flex;
  justify-content: space-between;
  align-items: flex-start;
  gap: 24px;
  flex-wrap: wrap;
  padding-bottom: 32px;
  border-bottom: 1px solid rgba(238,239,234,0.12);
}
.footer-top .brand { margin-bottom: 4px; }
.footer-links { display: flex; gap: 28px; list-style: none; padding: 0; margin: 0; font-size: 14px; }
.footer-links a:hover { color: var(--white); }
.footer-bottom {
  padding-top: 20px;
  display: flex;
  justify-content: space-between;
  gap: 16px;
  flex-wrap: wrap;
  font-family: var(--font-mono);
  font-size: 12px;
  letter-spacing: 0.04em;
  color: rgba(238,239,234,0.45);
}

/* ---------- responsive ---------- */

@media (max-width: 980px) {
  .service-item { grid-template-columns: 140px 1fr; }
  .service-item .media-frame { display: none; }
  .case-grid { grid-template-columns: repeat(2, 1fr); }
}

@media (max-width: 860px) {
  .service-item { grid-template-columns: 1fr; gap: 10px; }
  .service-item .media-frame { display: block; max-width: 160px; }
  .capability-grid { grid-template-columns: 1fr; }
  .credibility { grid-template-columns: 1fr; }
  .roles { grid-template-columns: 1fr; }
  .diff-list { grid-template-columns: 1fr; }
  .bio { grid-template-columns: 120px 1fr; }
  .contact-grid { grid-template-columns: 1fr; }
}

@media (max-width: 600px) {
  .nav-links { display: none; }
  .case-grid { grid-template-columns: 1fr; }
  .bio { grid-template-columns: 1fr; }
  .bio .media-frame { max-width: 140px; }
  .service-media-row { grid-template-columns: 1fr 1fr; }
}